🇲🇽 Introduction: Beyond a Label—A National Strategy

The Hecho en México initiative is a transformative national strategy that positions Mexican products as symbols of:

✅ Quality
✅ Identity
✅ Sustainability

It strengthens economic development, job creation, and national pride, while enhancing Mexico’s international competitiveness and industrial reputation.

Core Components of the Initiative

1️⃣ National Promotion

• Led by the Honorary Promotion Council (artists, entrepreneurs, athletes, academics)
• Drives consumer confidence and economic patriotism

2️⃣ Rigorous Certification

• High national content requirements
• Sustainability standards aligned with the UN SDGs

3️⃣ International Positioning

• Global marketing campaigns
• SME and artisan support
• Promotion of Marca México across key export markets

Recent Developments (2025)

• 10% growth in automotive production
• 15% increase in Mexican-made components in supply chains
• New investments in local tooling, design, and manufacturing

These actions support nearshoring, resilience, and supply chain integration.